Mercedes-Benz “Snow Date” Commercial and Christmas Card
If you have a friend or family member that’s a big Mercedes-Benz enthusiast, then you might want to consider sending them a Mercedes-Benz “Snow Date”-inspired holiday card. In time for the festive season, Mercedes-Benz is launching a worldwide “Snow Date” campaign with which to wish all customers, fans and interested people a Merry Christmas and a Happy New Year. The focus of the campaign is a TV spot called “Snow Date,” in which Mercedes-Benz showcases its 4WD credentials with 4MATIC.
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Mercedes-Benz 4MATIC All-Wheel Drive Snow Date TV Spot
Mercedes-Benz’s “Snow Date” TV spot features a teenager that manages to defy the wintry weather to meet his date on time — with help from his father and 4MATIC all-wheel drive. The commercial is part of a wider Christmas campaign in which users can experience an interactive website, including the ability to select a personalized Christmas greetings card with one of five 4MATIC vehicles as the background and to provide it with a personal greeting.
#MBsnowdate Social Media Competition
In addition to the commercial and personalized Christmas card, the Snow Date campaign features two social media competitions (hashtag #MBsnowdate), with the winners being treated to their own special kind of “Snow Date” with an exclusive experience with German DJ Felix Jaehn in Saalfelden in Austria. Viewers can follow the progress of the winner and Felix Jaehn as they are repeatedly confronted with new challenges. The object is to overcome obstacles and successfully face various in-car challenges, in which the viewers can take part online. Awaiting Felix Jaehn and his guest at the end of the obstacle course is a Christmas cinema experience, including dinner, in a ski hut.
To create your own personalized Mercedes-Benz holiday card or participate in the social media competitions, head to www.mercedes-benz.com/christmas. For more interesting posts from the world of Mercedes-Benz, as well as information on Mercedes-Benz models, be sure to follow us on the Mercedes-Benz of Seattle Blog.